Our mission
Bibi is more than a footwear company — it's a commitment to the health and happiness of children, and to the world they'll grow up in. As Bibi's exclusive UK partner, we bring this Brazilian brand's physiological, sustainable footwear straight to parents here who want the smartest choice for their kids' feet, for the planet, and for their communities.
Since 1949, one small step at a time
Bibi has been putting shoes on little feet in Brazil since 1949. What started as a small shoemaker has grown into one of Brazil's leading children's footwear brands, now worn by kids in over 60 countries — while never losing sight of the two things that matter most: healthy feet, and a healthy planet.
Built on real research
Bibi pioneered physiological footwear research, working with paediatricians, orthopaedists and physiotherapists over a two-year study with 50 children — comparing barefoot walking to walking in Bibi shoes.
Good for their planet too
Zero landfill, 100% of waste reused or recycled, electricity from certified renewable sources, and Diamond Sustainable Origin certification — held for three periods running.
Non-toxic, by design
Every material is checked to keep harmful chemicals away from growing feet, so every pair is as safe as it is comfortable.
Caring for people, not just feet
In Brazil, Bibi looks after its own people too — with health, vision and dental care, 50% support toward childcare costs, and a profit-share scheme for employees. 40% of leadership roles are held by women, and over half the team has been with Bibi for more than five years. Good shoes, made by people who are looked after.
Made in Brazil, loved in the United Kingdom.
Questions? We're always happy to help — help@bibishoes.co.uk